Jan 15, we find this on the front page of isourceline.com:
So now I'm thinking...whoo boy. There are a number of nitpicky gripes that can be made here, like the apparent Internet savvy of a company that uses a full-page graphic as its homepage, and if you really need to use a graphic, you should at least get the margins straight. But geez, even if you get past that, just read the thing.
As we begin to position our selves at the door ... where behind that very door resides the news & media moguls whom we see unfit of the level of respect they carry, as well whom we see unjustifiably an outright disgrace to the news & media industry-it is time we knock at this very door.
Oy. Not since grade school have I seen writing so crappy. In fact, zompist did a marked up version of the letter, as if it were a class assignment. Lookit all the red, man. What would that get, a D? On a good day?
I'm not entirely sure why I don't put up a fuss at this. I think it's a mix of two things: one, I had already mentioned on the "iSourceline Intranet" (read: bulletin board) how people writing there were writing poorly, and I got the "this isn't English class" defense: these were internal messages not intended for the public, and not subject to the same high standards. Fine. Two, I don't really believe that anyone will get to this web site to read this thing, so it's not really "public", in my head.
Or maybe I'm just trying to justify not seeing it for what it was, given what came next.
Next: If This Was The Warning Sledgehammer, Here Comes The Warning 30-Second Super Bowl Spot