A week or so after first publishing this story, reader Jajolt sent me the following:
I went to www.google.com to see what a search on "Jeff Rambo" would turn up. Frightening! He is *still* on the verge of launching a cutting-edge (should I use apostropes there?) news magazine. I'm sure if you look at www.sourcerunner.com you'll get the same cold chill up your spine as I did mine. I can't verify it is the same Jeff Rambo, but who knows.
I looked it up, and yes, sourcerunner.com belongs to Rambo. The following was displayed as a placeholder for that domain:
A little further investigation reveals he also owns haiio.com, and what that stands for is anyone's guess (maybe Haiio: The Internet's Haiio). Both those domains were registered February 2000, so they were probably part of the Rambo Master Plan to topple CNN, the Associated Press, and Newsweek. And here I thought I was making a joke about 37 companies being made... maybe there are dozens of other domains sitting dormant that we don't know about.
That placeholder does say "2K1" though; I would've assumed that was just sitting there since last year, but maybe he really does plan to start something new. It has the same "we're gonna take you guys down" kinda feel to it; wonder if we can expect some News With A (Rambo-Approved) Attitude soon. I know I'll be checking every month or so. Love to find out what he means by "we were ignored in journalism 101", because I'm sure he didn't intend the mental image that evokes: Rambo at the back of journalism class, ignored, angrily doodling on the desk, muttering how he'll bust down the prof's hallowed profession, and figuring how many copies of Grit he'll need to sell to get started.
But he's obviously hedging his bets, because these two domains are also for sale. URLMerchant has a minimum $750 starting bid, so maybe that was the plan all along: make the domains look like they're worth something, then turn a quick profit on the domain sales. 'Course, you'd have to hope there's an Alfred E. Haiio who's a crazy Hawaiian millionaire, or that there's a sudden market surge for vaguely unpleasant domain names. (Anyone else think "running sores" when you say "sourcerunner", or is that just me?) But then, "Journalism by Journalist" doesn't include marketers, I guess.
Later that year, SourceRunner went live. Read the review.