Consult your doctor if you elect a bonehead for more than four years.

The Republicans are working on “rebranding” themselves. This concept amuses me already, because it’s clearly based in marketing. They’re working on changing their image, rather than themselves, because clearly their underlying assumption is that they’re the Right Buncha Folks To Get Work Done, and the only problem is that the public misunderstands them. I mean somehow disregarding the fact that they’ve been running the country for the last seven years and it’s gone to shit, really anyone who buys gas or dies in a bridge collape or lives in a formaldehyde trailer can tell you how well they’ve done, but whatever.

Here’s a piece of the “leaked” message about the rebranding details, which really, my jaw just drops:

Washington is broken, the American people want it fixed, and Democrats in Washington have proven unable or unwilling to get the job done. Republicans will. Americans have seen first-hand the change Democrats are making, and it is moving America in the wrong direction. To the American people, we say that Republicans will deliver “the change you deserve.”

Uch. Yeah, the change we deserve. The change we deserve away from you. It’s just so…I mean, the change in the country because of Democrats? The part of that the Dems are actually responsible for is when they couldn’t find enough backbone to prevent the Republicans from doing whatever they wanted, ugh I just can’t even keep that in my head without getting all pissed about it.

But the fun part is, there’s some entertainment in building their brand around “the change we deserve”:

Crooks and Liars » GOP’s Inadvertently Fitting New Slogan