I got drawn into a Microsoft ad for The “Mojave Experiment”. Basically it goes like this: they ask (supposedly non-actor) people what they think about Vista, and they generally get the response oh it sucks, all my friends say it sucks, I haven’t really used it yet but it sucks. Then the interviewers say, okay, we got this new operating system we’re working on, Mojave. Have a look, what do you think?

They do, and wow they are floored. Hey this is just what I need, when can I buy it, this does everything I ever hoped and dreamed and more. And then — whoahey fooledja! This isn’t “Mojave” at all, it’s Vista! OMG no way I’m telling all my friends!

Aside from the fact, as Debb pointed out, that the problems with Vista wouldn’t be immediately apparent — yes, it’s a pretty interface, and if you have a knowledgeable tech guy walking you through a gloss of the fancier features, of course it looks wonderful — I am just entertained by the baseline start of this campaign. “Okay, people hate us. We know it. you know it. But hey let’s trick you into thinking we’re good anyway!”